Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to a website rather than attempting to “earn” those visits organically. PPC advertising is prevalent in search engines, where advertisers bid on keywords relevant to their target audience. When a user conducts a search using those keywords, the advertiser’s ad may appear at the top or bottom of the search results page.
01. Search Ads
02. Display Ads
03. Video Ads
04. Shopping Ads
PPC allows advertisers to achieve instant visibility in search engine results. As soon as a campaign is set up, ads can appear on relevant search results pages, providing immediate exposure to potential customers.
PPC platforms allow advertisers to target specific demographics, locations, devices, and even the time of day. This level of targeting ensures that ads are shown to the most relevant audience, increasing the likelihood of conversions.
PPC provides detailed and measurable insights into campaign performance. Advertisers can track clicks, impressions, conversions, and other key metrics.
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Here’s a step-by-step explanation of how PPC works: